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May 21, 2005

ブロンコビリー

今日の夕食はブロンコビリーへ。元々ステーキワンという店をやっていたので、かつてはライバル店舗であったが今となってはなんのわだかまりを感じず利用している。たまたまチラシで30%OFF券が入っていたので本来なら9000円のところが6000円ほどで済んだ。

ちなみに、この店は15種類ほどのサラダバーとステーキが売り物となっており、客単価がディナーで1500~3500円ほどのお店。拙者が運営していたステーキワン名古屋南陽店はブロンコとは違いスープも3種類あり、サラダバーも30種類以上で、ケーキやプリンもあり、ライスも食べ放題、しかも最低価格はサラダバーセットで680円からと本来なら圧勝してもおかしくなかったが、名古屋は既にブロンコが有力エリアを押さえており、かつある程度の評判を勝ちとっており、後から参入するのはとてもエネルギーを必要とした。しかも、ステーキワンには致命的な欠点があった、それは肉が不味い (^^;; (あっ、あくまでオープン当時です、その後は改善しました)

ブロンコが無い地域では、低価格でかつサラダバーが食べ放題というのは魅力的であるかもしれないが、既に評判の良いステーキチェーンの本拠地で、サラダバー及び価格では負けないが、味でブロンコに勝てないのなら無謀なチャレンジと言えたが、当時の経営陣がこの店に惚れ込んでFCに加盟したため、不本意であったが挑戦開始。サラダバーのてこ入れやチラシ効果、肉質の改善もあり、一時はいい線までいったが、当時の会社の主力部門の回転寿司アトムボーイのFC店舗が売上低迷・赤字となったので飲食部門の撤退、現会社へ転職となった。

ちなみにかつてFCに加盟していたアトム本部は債務超過に陥り事実上香港の会社の子会社となることが本日新聞に載っていた。まぁ時代の流れですね、この会社は最近有力幹部もどんどんいなくなったし、なにせ2代目があの人だし・・・・

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